The first rules are a crucial step often badlived by many young girls around the world, because of lack of adequate support.

The kit Ma Louloute by EDITA offers a kit that is intended to accompany, inform, empower all young girls in the face of the arrival of their first rules.

It was designed, developed and manufactured in close collaboration with gynecologists and health professionals.

One of the main objectives of my Louloute is to meet the existing "menstrual" education deficiencies for young girls.

The first rules are an important moment in a woman's life, and the kits Ma Louloute want to be playful to allow them to approach their new life as a woman.

• Accompany parents in this stage of their daughter's life: the first rules, but also more widely puberty, and all the ups and downs of the rhythmic life of teenagers.
• My Louloute, the first stone of a global project of accompaniment in all the physiological highlights of each person's life.
• From the first rules to menopause, to pregnancy, our various kits under development will accompany women and men, during all the key moments of their personal lives. They are grouped within four stages of learning experiences:
  • Childhood: “My Kit First Rules”
  • Teenage: “My Kit first sex”
  • Mature: "My Menopause Perimeter Kit" and "My Menopause Kit"

• All these experiences, to live in different ages, are all elements to explain and understand.
• All these kits will take into account the life environment of individuals: couple, children, family.. They allow them to continue, throughout their adult lives, the process of acquiring knowledge, standards, values and provisions begun in childhood.
• Ludical and innovative, the concept Ma Louloute is intended to be a pedagogical one, and the arrival of the rules is envisaged from the angle of humor, understanding, and simplicity.
• The brand wishes to demonstrate its expertise, while promoting the quality of a 100% Made & Innov’ product in France.